For about 200,000 years, modern humans have relied on our eyes and ears to separate truth from lies and fact from fiction. Even if we ignore the rise of fake news (and how difficult it is to do anything about it), technology (like deep learning) is on the verge of making it impossible to know if what you are seeing and hearing is real or fake.
This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
Media strategy is mobile strategy and the brands that thrive understand that creative and brand messaging must be designed to reach consumers in a mobile-first world. Advance your strategy with ten trends from Verve that point to a mobile future in which relevance, context, and measurability define the work we do.
Blade is the world’s first 3D printed supercar. The beautiful car in the photo above has a chassis that’s made up entirely of 3D printed aluminum nodes and carbon fiber connectors. Kevin Czinger, is the man who built this. (Video)
3D printing innovation is getting faster, even as fast as 150 mph/h. A new fully 3D printed drone took flight and is capable of reaching that record breaking speed. The drone was created through a collaboration between Stratasys Ltd. and Aurora Flight Sciences. (Video)
Is liquid-metal based 3D fabrication or is self assembling/shape retaining models the ancestor of Star Trek’s infinitely amusing holodeck?. According to Roel Vertegaal, from Queens University’s Human Media Lab, programmable matter is based on self-levitating displays, allowing physical interactions with mid-air virtual objects.
The population in Europe is aging. The governments have had to think of some interesting ways to keep people active. Spain and the United Kingdom have started opening playgrounds designed specifically for the elderly. And people seem to be enjoying it! (Video
The x2 Sport Underwater Jet Pack is the world’s first wearable jet pack that lets you fly through the water faster than an Olympic swimmer They are currently available to pre-order on Indiegogo.
A University of Nevada, Las Vegas study has found that the design of a drone doesn’t actually impact people’s perceptions of drones. The study asked 647 people in the U.S. to rate their perception of drones that they saw in pictures, manipulated across four factors – color, propeller blades, legs and propeller safety guards. (Video)
NEC, a Japanese electronics maker, has unveiled a unique input mechanism that allows you to type on your arm using augmented reality. The system is called the ARmKeypad and it combines a set of glasses to visualize the virtual keyboard and a smartwatch to detect how fast you type. (Video)
You are about to have another option at your fingertips to pay for things. Last week, the smart jewelry company Ringly announces a partnership with MasterCard that will allow you to pay for items with the tap of a ring. (Video)
Yamaha has unveiled Motobot, a motorcycle-riding robot at the Tokyo Motor Show. Yahama claims that the robot will eventually be able to ride an unmodified motorbike at over 200 kilometers per hour (124 miles per hour). (Video)
Holograms are images that seem to jump out of a flat surface, full of depth that you can experience through perspective changes and parallax cues. The three-dimensional effect that a hologram creates comes from the three dimensional light field that’s created when photons diffract through the interference pattern on a holographic plate. It’s essentially a structure made of light that gets projected out into space when the seemingly random pattern of features on the plate interact with each other.