Facebook has a grand total of 189 million “mobile-only monthly active users (MAUs).
Facebook has for some time been focusing on getting its network into the hands of everyone around the world, be they tech sophisticates in urban centers or nomadic herdsmen in South Sudan.
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Facebook fans have jumped almost 30 percent in value since 2010. In fact, social marketing firm Syncapse says they could be worth hundreds of dollars each, depending on the industry and company.
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Americans like an average of 70 pages.
Facebook wants you to like more pages so they have really been pushing users to like pages and it seems to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.
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When it comes to mobile display ads, Facebook has already outstripped Google.
Facebook is expected to rake in three out of ten dollars spent on mobile ads in the U.S. this year, says marketing research firm eMarketer.
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For teens, the mobile messaging apps represent freedom from Facebook.
Facebook is last place you want to be these days if you are a daring, unruly malcontent of a teen. Facebook is now the Establishment of social networks, and for teens, that’s reason enough to stay away from it.
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Are you looking to increase commenting, social sharing, and other user engagement on your site? Billions of user actions with partners like Pepsi, Nike, and Dell, adding gamification to your site boosts engagement by almost a third, according to a Gigya study.
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Consumers agree the value of online communities comes from sharing information and ideas.
According to Technorati’s 2013 Digital Influence Report, blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions.
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Facebook even tracks non-Facebook users.
We are going to start with three data points.
One: Some of the Chinese military hackers who were implicated in a broad set of attacks against the U.S. government and corporations were identified because they accessed Facebook from the same network infrastructure they used to carry out their attacks.
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Users with strong social networking ties found new jobs at a rate of 33.2 percent.
It appears that being active on Facebook can get you that new job. According to a new study by Facebook data scientists, job-seekers with a strong, deep, and rich social network online are five times as likely to land that new job.
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Platform is getting major results.
Facebook said users share their app activity more than one billion times each day using the social network. These include details like the music they’re listening to (done 40 billion times so far), their reading progress (shared 40 million times), and their fitness updates.
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