This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending. Media strategy is mobile strategy and the brands that thrive understand […]
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The internet has sparked a new kind of economy, as creators find new ways to directly reach their audiences and customers. Services like Etsy, WordPress, and Amazon’s Twitch don’t have a lot in common, except for the fact that they give creative people ways to make a living doing what they love.
YouTube personalities like PewDiePie and Zoella are seeing a massive slowdown in subscriber growth and views, according to social stats analyzed by Business Insider. YouTube stars have seen years of growth as vlogging has exploded, but it looks as though the golden days are over and the most business-savvy creators will need to diversify. Popular […]
For the first time, teens are watching YouTube more often than cable TV, according to a new survey by investment bank Piper Jaffray. On Friday, Piper Jaffray released its semi-annual survey of 10,000 teens, and it showed YouTube inching over cable in daily use. 26% of teens said they watched YouTube every day, whereas only […]