Impact Lab


Subscribe Now to Our Free Email Newsletter

» Currently browsing: YouTube


Video swells to 25% of US digital ad spending

October 18th, 2018 at 2:47 am » Comments Off

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending. Media strategy is mobile strategy and the brands that thrive understand […]



YouTube is the most lucrative platform for creators — with Etsy and Instagram trailing behind

February 28th, 2018 at 1:41 am » Comments Off

The internet has sparked a new kind of economy, as creators find new ways to directly reach their audiences and customers. Services like Etsy, WordPress, and Amazon’s Twitch don’t have a lot in common, except for the fact that they give creative people ways to make a living doing what they love.



The world’s biggest YouTube stars are seeing a massive slowdown

January 14th, 2018 at 11:17 am » Comments Off

YouTube personalities like PewDiePie and Zoella are seeing a massive slowdown in subscriber growth and views, according to social stats analyzed by Business Insider. YouTube stars have seen years of growth as vlogging has exploded, but it looks as though the golden days are over and the most business-savvy creators will need to diversify. Popular […]



For the first time, Teens are watching YouTube more often than cable TV

October 15th, 2016 at 7:42 am » Comments Off

  For the first time, teens are watching YouTube more often than cable TV, according to a new survey by investment bank Piper Jaffray. On Friday, Piper Jaffray released its semi-annual survey of 10,000 teens, and it showed YouTube inching over cable in daily use. 26% of teens said they watched YouTube every day, whereas only […]



Coworking 7