Social scoring isn’t the future of influencer marketing – far from it, according to this recent study sponsored by ArCompany and Sensei Marketing.
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In the heat of the moment, it is so easy to tweet, post or Instagram emotionally charged or questionable content. Those posts or content can come back to bite you. That could be why a new survey finds about one in four young adults fear they’ll get fired or turned down for a job by […]
Social content is targeted and scrutinized during a divorce. Social media has been purported to cause something that it doesn’t. Divorce is a perfect example of this. Because the divorce rate for people under 50 hasn’t demonstrably changed with the advent of social media, social media isn’t causing divorce.
Twitter Some believe that social media conversations held in 140 characters lack depth and thoughtfulness. But Twitter CEO Dick Costolo sees this kind of communication as a new art form. He argued that short bursts of information like tweets open up new avenues for creativity during an interview at the Aspen Ideas Festival on Saturday. Of […]
Apple’s WWDC 2013 The conference that Apple hosted in San Francisco last week for 6,000 developers was a face-off between CEO Tim Cook and Jony Ive, his Senior VP for design. (Infographic)
Turkey’s Prime Minister Tayyip Erdogan during the Global Alcohol Policy Symposium. A couple months ago, Philip Howard, a professor at the University of Washington and the Central European University, was walking past Gezi Park with a Turkish friend at dusk. He had just joined Philip from prayers and asked him what he thought about the brewing debate over the […]
Teens are leaving Facebook and turning to Twitter. Teens find Facebook to be more an extension of their daily interactions at school and home than a place where they can relax and be themselves, according to the latest data from Pew. The unease the teens are feeling isn’t from concerns about third parties accessing their […]
Mobile-social Last week was a momentous week for watching the rapid transition that is taking place from desktop computing to mobile because of Google I/O, particularly for those focused on mobile-social.
Masdar Institute researchers create way to prevent misinformation from spreading through social media
Research efforts have shown how to effectively mobilize many people on social media for a common task. Online crowds like the online community Reddit and some Twitter users were criticized for pillorying an innocent student as a possible terrorist suspect in the Boston Marathon bombing. But some emerging technologies might be able to help knock […]
Santiago Swallow One of the most famous people that no one has heard of is Santiago Swallow. His Twitter profile shows a handsome man with high cheekbones and dirty blond, collar-length hair. Next to his name is one of social media’s most prized possessions, Twitter’s blue “verified account” checkmark. Underneath it are numbers to make […]
If you want more retweets, just ask your followers. Engaging followers on social media is no easy task. But brands that want to succeed on social media know the number of followers they have isn’t as important as how engaged those followers are.
Can Twitter be used as an informal barometer of public opinion? Surely the constant torrent of often spontaneous, 140-character tweets coming from millions of people should provide a window into what people are really thinking.