According to a recent Duke University study, social media spending at companies, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years, but half of marketers interviewed said they couldn’t show what impact social media had on their business – at all.
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This year in the US 95% of 18 to 24 year old internet users will log on to a social network via any device at least once per month. Recent research by comScore Media Metrix shows, Snapchat usage skews heavily toward this group.
Web Summit conference in Dublin. Social media has changed the way news organizations cover conflicts around the world, but traditional journalistic values are still vital. These were the conclusions from a panel at the Web Summit conference in Dublin. The conference featured representatives from Time, Vice News and News Corporation-owned social curation service Storyful. […]
Social media is a very real and ongoing aspect of our everyday lives. Recently, there has been some discussion on what schools should be teaching students. The United Kingdom announced last month to add cybersecurity to its curriculum in response to a lack of education in the field and the rising industry skills gap.
Twitter users can tweet a payment to their followers. Twitter users in France can now publicly repay debts, donate to charity or chip in for a gift with a new payment service backed by the country’s second-largest banking service.
Social media is changing the way we relate to each other. Social media is still a young and new form of communication. It’s too early to take anything as a given, so we’re all experimenting, testing and learning together. New studies and research are showing us more about how social media is changing the way we relate to […]
39% of employers dig into candidates on social sites. Should employers be looking into how people live their lives through social media? It’s becoming an increasingly important question. The number of people fired over social-media posts is rising, and many employers look closely at a job candidate’s online presence before making a decision.
Conversnitch Everyone eavesdrops but few people will admit to it. However, two artists decided to bring the popular pastime into the digital age, with a lamp that can listen in on conversations and post the juiciest details straight to Twitter. Kyle McDonald and Brian House created Conversnitch to raise the issue of privacy in a world where internet-connected […]
After banning Twitter last week, the actions of Turkish Prime Minister Recep Tayyip Erdogan have failed spectacularly. Immediately following Turkey’s ban, Twitter issued an SMS workaround. Then, “#TwitterisblockedinTurkey” became a globally trending topic on Twitter.
According to a new study, Twitter’s data-gathering ways can be used to predict big. potentially world-shaking events. Nathan Kallus, a PhD student at the Massachusetts Institute of Technology, analyzed thousands of tweets associated with the 2013 coup in Egypt, and claims that the social unrest associated with it was, in fact, predictable ahead of time.