Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. More and more brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat. They are not marketing by broadcasting their silly old messages but by treating their prospects and [...]
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Between Q1 and Q3 this year, Vine grew 403%, making it the world’s fastest growing app. Twitter relaunched Vine in January, explaining its exponential growth.
Tweeting about TV is a large and growing phenomenon. The first Nielsen-Twitter TV ratings report has just been released by Nielsen, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013. The [...]
A researcher from IBM says she can make a good educated guess about your personality just from looking at 200 of your Twittermessages.
Not just a trendy word anymore, social media marketing is fast becoming and in some cases already is a viable acquisition channel for most businesses. In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook.
Social scoring isn’t the future of influencer marketing – far from it, according to this recent study sponsored by ArCompany and Sensei Marketing.
In the heat of the moment, it is so easy to tweet, post or Instagram emotionally charged or questionable content. Those posts or content can come back to bite you. That could be why a new survey finds about one in four young adults fear they’ll get fired or turned down for a job by [...]
Social content is targeted and scrutinized during a divorce. Social media has been purported to cause something that it doesn’t. Divorce is a perfect example of this. Because the divorce rate for people under 50 hasn’t demonstrably changed with the advent of social media, social media isn’t causing divorce.
Twitter Some believe that social media conversations held in 140 characters lack depth and thoughtfulness. But Twitter CEO Dick Costolo sees this kind of communication as a new art form. He argued that short bursts of information like tweets open up new avenues for creativity during an interview at the Aspen Ideas Festival on Saturday. Of [...]
Apple’s WWDC 2013 The conference that Apple hosted in San Francisco last week for 6,000 developers was a face-off between CEO Tim Cook and Jony Ive, his Senior VP for design. (Infographic)