According to a new study, Twitter’s data-gathering ways can be used to predict big. potentially world-shaking events. Nathan Kallus, a PhD student at the Massachusetts Institute of Technology, analyzed thousands of tweets associated with the 2013 coup in Egypt, and claims that the social unrest associated with it was, in fact, predictable ahead of time.
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80% of Facebook’s TV “chatter” comes through mobile devices. Facebook competes with Twitter in the budding social media analytics market with their trove of user data. In a report produced in conjunction with SecondSync, a social media television analytics firm, Facebook breaks down anonymized user data surrounding television shows by a variety of measures such as […]
Social media (and all the content creation that comes with it) is a hot place to be. It has been quite a year for the startup community and social and technology-related businesses. In just a few months, Twitter went public, Google Glass showed up on our train route to work, and YouTube hosted ‘live’ music video awards. […]
When a shark comes roughly within .6 mile to shore a transmitter triggers an alert to send a tweet. Western Australia (WA) scientists have equipped at least 320 sharks with transmitters that update a Twitter feed when the shark nears shore, meaning that technology is one step closer to finally defeating sharks.
Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. More and more brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat. They are not marketing by broadcasting their silly old messages but by treating their prospects and […]
Between Q1 and Q3 this year, Vine grew 403%, making it the world’s fastest growing app. Twitter relaunched Vine in January, explaining its exponential growth.
Tweeting about TV is a large and growing phenomenon. The first Nielsen-Twitter TV ratings report has just been released by Nielsen, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013. The […]
A researcher from IBM says she can make a good educated guess about your personality just from looking at 200 of your Twittermessages.
Not just a trendy word anymore, social media marketing is fast becoming and in some cases already is a viable acquisition channel for most businesses. In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook.
Social scoring isn’t the future of influencer marketing – far from it, according to this recent study sponsored by ArCompany and Sensei Marketing.