Auburn University’s track weaves throughout the gym. When Louisiana State University was designing its new $58 million recreation center, recently, it was partly looking at besting its Southeastern Conference rival, Auburn University, whose new $52.5 million facility opened last August.
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The sensors will track the players on the field. Beginning this September, and for the first time ever 17 National Football League stadiums will employ radio-frequency identification (RFID) technology to better track how players move on the field during games. The football league has partnered with Zebra Technologies to use its quarter-sized RFID sensors inside the shoulder pads […]
The creators hope the robots can lead chants by real fans too. A struggling Korean baseball team, the Hanwha Eagles, have invented a novel way to improve atmosphere at their matches – by bringing in a crowd of robot fans.
To find the right players, college football teams recruit players from all around the country. Now we can now see where most of the recruits come from.
Who needs to go to the game with such great photos? Paul Campos offers the interesting observation that the inflation-adjusted price of tickets to live sports events has been rising for decades while the quality-adjusted price of watching said sports events at home has been falling.
Futurist Thomas Frey: Recently I returned from a trip to Seoul, Korea where I was asked to speak at the Global Sports Marketing Forum on the “future of sports.” This event was part of a series being planned to draw attention to the 2018 Winter Olympics in Pyeongchang, Korea.
Wearing a cloud computer like Google Glass on your face can be important for capturing moments in life from a first-person perspective. Now the WNBA, the female division of the National Basketball Association (NBA), has decided to deploy its own version first-person camera to referees for live games.
It’s impossible to set the “right ticket prices” months in advance of an individual ballgame. On Opening Days across the country organists are again playing “Take Me Out to the Ball Game” at the baseball stadiums. But there is another game being played in box office backrooms. Seventeen out of the 30 Major League teams […]
Fauja Singh is not your average great-great grandfather. Singh has completed nine 26-mile marathons since taking up long-distance running just over ten years ago.
Super Bowl ad surprises ruined by social media. There is a growing feeling that marketers’ use of social media is ruining the surprise of Super Bowl ads. Last Super Bowl, just one memorable ad bucked this trend last Super Bowl–Chrysler’s offering with Clint Eastwood–while other firms such as Honda made similar versions available on YouTube and Facebook. […]