It’s impossible to set the “right ticket prices” months in advance of an individual ballgame. On Opening Days across the country organists are again playing “Take Me Out to the Ball Game” at the baseball stadiums.  But there is another game being played in box office backrooms.  Seventeen out of the 30 Major League teams [...]

Fauja Singh is not your average great-great grandfather. Singh has completed nine 26-mile marathons since taking up long-distance running just over ten years ago.    

Super Bowl ad surprises ruined by social media. There is a growing feeling that marketers’ use of social media is ruining the surprise of Super Bowl ads. Last Super Bowl, just one memorable ad bucked this trend last Super Bowl–Chrysler’s offering with Clint Eastwood–while other firms such as Honda made similar versions available on YouTube and Facebook. [...]

Great Britain’s Olympic men’s rowing four. Which Olympic athletes go on to be most successful in business? New research by Bain & Co. shows rowers have the best track record of breaking into the corporate world after their Olympic careers.  

Kevin Durant’s closely guarded attempts happen all over the court. SportVU technology was originally developed to track missiles. Now, the systems hang from the catwalks of 10 NBA arenas, tiny webcams that silently track each player as they shoot, pass, and run across the court, recording each and every move 25 times a second. SportVU [...]