Security guru Bruce Schneier said, “Surveillance is the business model of the Internet. We build systems that spy on people in exchange for services. Corporations call it marketing.” The nature of these services tends to obscure our true relationship to companies like Facebook or Google. As the saying goes, if you don’t pay for a product, […]
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Google’s got a special way to improve the quality of search results: artificial intelligence (AI.) Using machine learning, Google will be able to figure out what its users really want to search for.
Seven minutes is all it takes for financial-technology start-up Kabbage to approve a small-business loan. That’s almost 5,000 times faster than the 20 days it takes a typical bank. It’s no wonder that customers’ experiences with technology companies have not only altered their behavior but also raised their expectations about how interactions with all businesses […]
The success of companies like Uber can be attributed to one factor: independent contractors. A business model built around the sharing economy, it’s brought about a boom of cash flow in niche markets. But with new territory comes new challenges, and already these industries are feeling the heat for their approach to labor management.
According to a recent Duke University study, social media spending at companies, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years, but half of marketers interviewed said they couldn’t show what impact social media had on their business – at all.
The sales funnel Marketing was pretty simple, you would develop a compelling message, used mass media outlets to get your message to as large and audience as possible and grew market share.
The market for marijuana is changing, at least in the states where the drug has been legalized. In Colorado and Washington, where recreational marijuana is legal for adults, cannabis sellers are finding new approaches to the way they sell their products. The new business plan, for many, includes advertising and marketing — a shifting image.
In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. With just a few weeks left in 2014, it’s time for some of my annual digital marketing predictions for the upcoming year.