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Drone successfully delivers package in Nevada

March 30th, 2016 at 11:03 am » Comments Off

A drone successfully delivered a package to a Nevada residential location. This was the first fully autonomous urban drone delivery completed in the US.



The Internet of Things is becoming a surveillance nightmare

March 22nd, 2016 at 8:34 am » Comments Off

Security guru Bruce Schneier said, “Surveillance is the business model of the Internet. We build systems that spy on people in exchange for services. Corporations call it marketing.” The nature of these services tends to obscure our true relationship to companies like Facebook or Google. As the saying goes, if you don’t pay for a product, […]



Google search becomes smarter using artificial intelligence

March 10th, 2016 at 9:56 am » Comments Off

Google’s got a special way to improve the quality of search results: artificial intelligence (AI.) Using machine learning, Google will be able to figure out what its users really want to search for.



Here’s what it take to deliver breakthrough customer experiences

November 10th, 2015 at 4:35 pm » Comments Off

Seven minutes is all it takes for financial-technology start-up Kabbage to approve a small-business loan. That’s almost 5,000 times faster than the 20 days it takes a typical bank. It’s no wonder that customers’ experiences with technology companies have not only altered their behavior but also raised their expectations about how interactions with all businesses […]



1099 or W-2? Uber, changing the way we think of transit

September 10th, 2015 at 3:48 pm » Comments Off

The success of companies like Uber can be attributed to one factor: independent contractors. A business model built around the sharing economy, it’s brought about a boom of cash flow in niche markets. But with new territory comes new challenges, and already these industries are feeling the heat for their approach to labor management.



The 5 trends that will change how social media is used in 2015

June 29th, 2015 at 7:56 pm » Comments Off

According to a recent Duke University study, social media spending at companies, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years, but half of marketers interviewed said they couldn’t show what impact social media had on their business – at all.  



The big shift in marketing

March 30th, 2015 at 7:46 pm » Comments Off

The sales funnel   Marketing was pretty simple, you would develop a compelling message, used mass media outlets to get your message to as large and audience as possible and grew market share.  



The Branding of Marijuana in the Marketplace

January 10th, 2015 at 1:31 pm » Comments Off

The market for marijuana is changing, at least in the states where the drug has been legalized. In Colorado and Washington, where recreational marijuana is legal for adults, cannabis sellers are finding new approaches to the way they sell their products. The new business plan, for many, includes advertising and marketing — a shifting image.



Top 10 Trends in Digital Marketing

December 22nd, 2014 at 12:00 pm » Comments Off

In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. With just a few weeks left in 2014, it’s time for some of my annual digital marketing predictions for the upcoming year.



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