When creating your marketing strategy, don’t forget about the bigger story: what makes you human? In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, businesses can no longer afford […]
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She’s not your ordinary jewelry dealer. Going by the online moniker “Xiaotian,” she commands a big fan base, jokes with her customers, and models for her own business. “Hi bao bao,” she greets her potential buyers during a livestream session one afternoon in Hong Kong, using a common, endearing nickname for online shoppers. “This is […]
It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]
It would ban sales of such products starting next year.
They are real diamonds. That’s what the industry behind diamonds made inside a scientific laboratory wants you to believe.