Impact Lab


Subscribe Now to Our Free Email Newsletter

» Currently browsing: Marketing


3 reasons why brand storytelling is the future of marketing

February 7th, 2019 at 12:55 pm » Comments Off

When creating your marketing strategy, don’t forget about the bigger story: what makes you human? In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, businesses can no longer afford […]



Taobao leads the charge in a new ecommerce trend: livestreamed shopping

August 6th, 2018 at 10:04 am » Comments Off

She’s not your ordinary jewelry dealer. Going by the online moniker “Xiaotian,” she commands a big fan base, jokes with her customers, and models for her own business. “Hi bao bao,” she greets her potential buyers during a livestream session one afternoon in Hong Kong, using a common, endearing nickname for online shoppers. “This is […]



The rise of strategic narrative in marketing

April 2nd, 2018 at 10:00 am » Comments Off

It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]



Washington state bill would make hard-to-repair electronics illegal

February 3rd, 2018 at 10:38 am » Comments Off

It would ban sales of such products starting next year.



A Singapore lab is growing synthetic diamonds and marketing them to millennials

October 23rd, 2017 at 11:03 am » Comments Off

They are real diamonds. That’s what the industry behind diamonds made inside a scientific laboratory wants you to believe.



Colony square1