Use new content marketing tactics to engage customers. It’s a new decade and with it comes content marketing trends that will change content creation for businesses. Plus, content marketing isn’t the only thing that’s changing — people are always changing. The needs of your audience are constantly evolving and you need to keep up […]
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When creating your marketing strategy, don’t forget about the bigger story: what makes you human? In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, businesses can no longer afford […]
She’s not your ordinary jewelry dealer. Going by the online moniker “Xiaotian,” she commands a big fan base, jokes with her customers, and models for her own business. “Hi bao bao,” she greets her potential buyers during a livestream session one afternoon in Hong Kong, using a common, endearing nickname for online shoppers. “This is […]
It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]
It would ban sales of such products starting next year.
They are real diamonds. That’s what the industry behind diamonds made inside a scientific laboratory wants you to believe.
The web is evolving rapidly with all latest technologies and techniques. Ever improving tools allow for easier design interfaces and interactions.
Clothing manufacturing has always been a labor intensive industry with the advantage going to the country with the lowest cost labor. Automated sewing factories with SoftWear machines could change all that.
Steve Blank: I’ve spent my life in innovation, eight startups in 21 years, and the last 15 years in academia teaching it. I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto […]
After conquering e-commerce, Jeff Bezos is working to take over the physical world, too. Everything old is new again. Nearly one year after announcing plans to open its first brick-and-mortar bookstore, Amazon, having conquered e-commerce, is now planning to establish a beachhead in another corner of the physical world: convenience and grocery stores. The Wall Street Journal reports that […]
Casper is the latest startup to chase the pet market. You may have heard of Casper, the flashy startup that’s been credited with “waking up” the sleepy mattress industry by selling direct-to-consumer. Casper, as you probably guessed, makes mattresses for humans.
When we started this decade, the Internet of Things was a basically a buzzword, talked about by a few, acted upon by fewer, a challenge to save for the future, like 2015 or 2020.