Men bring much more to the parenting enterprise than money, when many fathers are highly involved in childrearing. Like many of her peers in Hollywood, Jennifer Aniston, not to mention scholars and writers opining on fatherhood these days, she has come to the conclusion that dads are dispensable: “Women are realizing it more and more knowing that they don’t have to settle [...]
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How good fathers contribute to their kids’ lives
Why thinking about buying something makes us happier than buying it
Buying objects rather than experiences tends to disappoint. Over and over again, the idea that you can’t buy happiness has been exposed as a myth. Richer countries are happier than poor countries. Richer people within richer countries are happier, too. The evidence is unequivocal: Money makes you happy. You just have to know what to [...]
The psychology of color and branding
Colors affect our moods, feelings, even our behaviors. Different colors evoke different emotions in all of us, and marketers have been taking advantage of this for years. But which colors spur which emotions? (Infographic)
Is busy the new lazy?
What does “I’m busy” really mean? Janet Choi, CCO of iDone This, writes on her company blog, “going on about how busy you are isn’t conversation and doesn’t lead anywhere except making your conversation partner bored, or worse, peeved.”
Rich Burlew’s Comic Book Business Success Story
A remarkable Empire of One business Rich Burlew created the first The Order of the Stick, a hilarious webcomic that celebrates and satirizes tabletop role-playing games and medieval fantasy, on September 29, 2003. The strip was originally produced to entertain people who came to his website for gaming articles, but it quickly became the most popular feature, leading Burlew to eventually abandon writing articles [...]
Top 10 psychology tricks to win friends and influence people
Get someone to do a favor for you. Here is a list of the top ten ways to win friends and influence people using psychology without being a jerk or making someone feel bad.
How research misses the human behind the demographic
Volkswagen recognized that our purpose as people is to lead better lives, not to consume their products. The word “consumer” is an unavoidable term in marketing. But the label is counterproductive and misguided. The word is counterproductive and misguided and puts corporate interests over customer concerns. It presupposes a response you haven’t earned yet. Their [...]
9 beliefs and behaviors of highy ineffective people
It’s almost impossible for anyone to continue to choose a life of tedious grief after becoming fully enlightened to the fact that ineffectiveness is a choice, even among the most ineffective of us. It is the direct outcome of unproductive beliefs and behaviors. So here are nine things to stop believing:
Latin Americans are happiest people in the world
Happiest people live in Latin American countries. Qatar is the richest county in the world but the world’s happiest people don’t live there. They don’t live in Japan either, the country with the highest life expectancy. With a chart-topping percentage of college graduates in Canada, they didn’t make the top 10 of the happiest people [...]
When women are faced with sexual stereotypes they make better financial decisions
Many studies have found that women tend to be more averse to risks and losses than men. The world of business can be brutal and competitive. People often need to take high risks with big payoffs in order to succeed. Attitudes that are risk-taking attitudes are often seen as masculine. The language used to describe [...]


