Facebook has been in the news quite a bit for its ad targeting over the past year, most notably with reports that the now-defunct Cambridge Analytica used improperly obtained data to develop “personality” profiles on U.S. voters and target ads toward them during the 2016 U.S. presidential election. But many users are still unaware what […]
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At the ShellyPalmer Innovation Series Breakfast at CES 2018, I had a Socratic discussion about the influence of the big technology platforms and other emerging technologies on our lives and the need for responsible innovation with David Sapin, US Risk & Regulatory Leader, PwC. We also talked about the growing “techlash” buzz for more industry […]
This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending. Media strategy is mobile strategy and the brands that thrive understand […]
With an ambitious decentralized platform, the father of the web hopes it’s game on for corporate tech giants like Facebook and Google. Last week, Tim Berners-Lee, inventor of the World Wide Web, asked me to come and see a project he has been working on almost as long as the web itself. It’s a crisp […]
More than 1 in 4 Americans have deleted the Facebook app in the past year, according to a new survey
Facebook has had a year full of controversies over misinformation and the way it provides access to user data. A new study from Pew taken shortly after the Cambridge Analytica scandal found that 26% of Americans had deleted the Facebook app from their phone in the last year.