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Top 7 social media psychology studies that will make us better marketers

August 21st, 2014 at 11:46 am » Comments Off

Social media is changing the way we relate to each other. Social media is still a young and new form of communication. It’s too early to take anything as a given, so we’re all experimenting, testing and learning together. New studies and research are showing us more about how social media is changing the way we relate to […]



Google and Facebook go beyond social

August 15th, 2014 at 8:42 am » Comments Off

It’s important to start back in the fall of 2010 if you want to understand the strange but spectacularly profitable world of Google and Facebook today.  Facebook was a rising start four years ago. They had built the ultimate social walled garden — almost a separate alternative to the Internet at large.    



Should employers monitor their employees’ social media?

May 13th, 2014 at 9:06 am » Comments Off

39% of employers dig into candidates on social sites. Should employers be looking into how people live their lives through social media? It’s becoming an increasingly important question. The number of people fired over social-media posts is rising, and many employers look closely at a job candidate’s online presence before making a decision.    



Facebook and Google are drooling over drone companies

April 21st, 2014 at 8:26 am » Comments Off

Interest in Titan Aerospace and others is not just about the “next billion” Internet users. Last month it seemed as if Facebook would acquire the long-range solar-powered drone maker Titan Aerospace and use its technology to deliver Internet to remote areas of the world. It was ostensibly a hedge against Google’s balloon-driven Project Loon and the possibility that Google, rather […]



Zuckerberg explains why drones are better than balloons to deliver internet access

March 31st, 2014 at 12:38 pm » Comments Off

Facebook wants to place internet drones over specific population centers. Facebook and Internet.org revealed their intentions last week to connect the developing world through aerial drones and satellites. Their plans drew the inevitable comparisons to Google’s Project Loon, which would field fleets of balloons in the Earth’s stratosphere. The similarities weren’t lost on Facebook founder and […]



Facebook watches how you watch TV

February 15th, 2014 at 8:33 am » Comments Off

80% of Facebook’s TV “chatter” comes through mobile devices. Facebook competes with Twitter in the budding social media analytics market with their trove of user data. In a report produced in conjunction with SecondSync, a social media television analytics firm, Facebook breaks down anonymized user data surrounding television shows by a variety of measures such as […]



Top 12 social and content careers to watch in 2014

December 30th, 2013 at 3:21 pm » Comments Off

Social media (and all the content creation that comes with it) is a hot place to be. It has been quite a year for the startup community and social and technology-related businesses. In just a few months, Twitter went public, Google Glass showed up on our train route to work, and YouTube hosted ‘live’ music video awards.   […]



Facebook’s most talked about topics for 2013

December 11th, 2013 at 12:18 pm » Comments Off

Facebook’s 2013 Year in Review looks back at the stories, trends, and events that were shared most across the social network this last year. The year in review details the most talked about topics globally and for individual countries. It also shows the life events people felt most compelled to share.    



2014 marketing trend: Small messages make a big impact

November 22nd, 2013 at 10:14 am » Comments Off

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. More and more brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat. They are not marketing by broadcasting their silly old messages but by treating their prospects and […]



Our best defenders against Big Brother may be Google and Facebook

November 13th, 2013 at 11:14 am » Comments Off

The big online companies are calling for urgent reforms to protect us from having data intercepted. Over a few weeks’ worth of bedtimes in the summer of 1984, my dad read me Nineteen Eighty-Four by George Orwell. Though the dystopian context would have been lost on nine-year old me, the pervasive malevolence and the futility of the […]



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