Interest in Titan Aerospace and others is not just about the “next billion” Internet users. Last month it seemed as if Facebook would acquire the long-range solar-powered drone maker Titan Aerospace and use its technology to deliver Internet to remote areas of the world. It was ostensibly a hedge against Google’s balloon-driven Project Loon and the possibility that Google, rather […]
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Facebook wants to place internet drones over specific population centers. Facebook and Internet.org revealed their intentions last week to connect the developing world through aerial drones and satellites. Their plans drew the inevitable comparisons to Google’s Project Loon, which would field fleets of balloons in the Earth’s stratosphere. The similarities weren’t lost on Facebook founder and […]
80% of Facebook’s TV “chatter” comes through mobile devices. Facebook competes with Twitter in the budding social media analytics market with their trove of user data. In a report produced in conjunction with SecondSync, a social media television analytics firm, Facebook breaks down anonymized user data surrounding television shows by a variety of measures such as […]
Social media (and all the content creation that comes with it) is a hot place to be. It has been quite a year for the startup community and social and technology-related businesses. In just a few months, Twitter went public, Google Glass showed up on our train route to work, and YouTube hosted ‘live’ music video awards. […]
Facebook’s 2013 Year in Review looks back at the stories, trends, and events that were shared most across the social network this last year. The year in review details the most talked about topics globally and for individual countries. It also shows the life events people felt most compelled to share.
Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. More and more brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat. They are not marketing by broadcasting their silly old messages but by treating their prospects and […]
The big online companies are calling for urgent reforms to protect us from having data intercepted. Over a few weeks’ worth of bedtimes in the summer of 1984, my dad read me Nineteen Eighty-Four by George Orwell. Though the dystopian context would have been lost on nine-year old me, the pervasive malevolence and the futility of the […]
Between Q1 and Q3 this year, Vine grew 403%, making it the world’s fastest growing app. Twitter relaunched Vine in January, explaining its exponential growth.
Not just a trendy word anymore, social media marketing is fast becoming and in some cases already is a viable acquisition channel for most businesses. In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook.
Social scoring isn’t the future of influencer marketing – far from it, according to this recent study sponsored by ArCompany and Sensei Marketing.