in movies there are sound effects that make everything look and sound awesome. In the movies, we tend to experience something visual through our ears. When sound effects are added to visual content, it all becomes much more epic. Maybe that is why this wearable sound effects jacket was brought from idea to realization. [...]
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Wearable sound effects jacket
The dark hours before the storm: “Margin Call”
Hollywood’s scripts always call for a protagonist. Margin Call has none. Raymond Alvarez: The film Margin Call has to be regarded as a distorted reflection of reality. Just as Michael Douglas stood before a soon-to-be-fired audience in Oliver Stone’s Wall Street, declared greed good, rationalization has become a mainstay. At the end of the day, we’re just cannon [...]
Drones form giant, glowing ‘Star Trek’ insignia over London
The studio behind Star Trek Into Darkness took the film’s title literally, commissioning the flying of a giant, glowing Starfleet insignia in the night sky in London over the weekend. Comprised of 30 LED-illuminated quadrotors, the 308-foot-tall logo rotated in place 118 feet above ground, before dimming its lights alongside those of Tower Bridge and Big Ben [...]
Kickstarter’s massive leap into forefront of indie innovation
Like YouTube, Facebook, or blogging platforms, it’s almost hard to believe there was an Internet without Kickstarter, which may be the greatest testament to its success. In 2009, the site generated about $23 million for its projects–an impressive figure by all accounts–but in 2012, Kickstarter pulled in roughly 10 times that, leapfrogging the grant budget [...]
The death of the R-rated action movie
The dependable mid-budget, R-rated action movies that Hollywood once relied on are now anything but dependable. Hollywood has had a series of tent-pole and more modestly budgeted movies that have collapsed at the box office this winter. Revenue and attendance are both down 15 percent from the same period last year, reports the Hollywood Reporter. [...]
22 rules on storytelling from Pixar
Pixar Emma Coates, a director and storyboard artist at Pixar, recently tweeted twenty-two rules on storytelling. A favorite rule is #13: “Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.”
Rich Burlew’s Comic Book Business Success Story
A remarkable Empire of One business Rich Burlew created the first The Order of the Stick, a hilarious webcomic that celebrates and satirizes tabletop role-playing games and medieval fantasy, on September 29, 2003. The strip was originally produced to entertain people who came to his website for gaming articles, but it quickly became the most popular feature, leading Burlew to eventually abandon writing articles [...]
The Billion Dollar Hero Battle
Recently, someone in the office came across the home that inspired Tony Stark’s house in the Iron Man movies (it’s real, but not quite as extravagantly located). Instead of talking about that actual home, we launched into a debate about Stark’s fictional palace and the many, many expensive things he’d keep inside. Debating his home [...]
More ads, higher completion rates on longer online videos
Total video views among internet users in the US were up 23% year over year in Q4 2012. The appetite of U.S. online video viewers appears far from satisfied. Research from video monetization firm FreeWheel shows that the total video views among internet users in the US were up 23% year over year in Q4 2012. [...]
Cost per hour a pivotal metric for paid content
Time spent consuming information and entertainment goods is an important element of the overall satisfaction. Netflix released all 13 episodes of House of Cards last week, allowing subscribers to watch the series in marathon sessions. ”The efficiency that makes binge viewing so compelling also accelerates the time a consumer spends with Netflix,” Variety noted. This novel [...]


