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The rise of strategic narrative in marketing

April 2nd, 2018 at 10:00 am » Comments Off

It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]



Perfect prams for perfect parents: the rise of the bougie buggy

April 2nd, 2018 at 9:35 am » Comments Off

How the rise of the luxury pram capitalised on the status anxiety of a new generation of parents Before she had a baby, Kari Boiler never noticed what kinds of buggies were on the streets. But when Boiler – an American then working for an advertising agency in Amsterdam – became pregnant with her first […]



Your smart TV is watching you watching TV, Consumer Reports finds

February 10th, 2018 at 11:21 am » Comments Off

  Consumer Reports reported that Samsung and Roku Smart TVs were vulnerable to hacking through a web-based attack. Millions of smart TVs sitting in family living rooms are vulnerable to hackers taking control — and could be tracking the household’s personal viewing habits much more closely than their owners realize, according to a new Consumer […]



Facebook’s first president admits social media exploits “a vulnerability in human psychology”

November 12th, 2017 at 7:32 pm » Comments Off

Maybe being on Facebook all the time isn’t good, says early leader of Facebook.



The Pirate Bay is secretly running a Bitcoin miner in the background, increasing your CPU usage

September 18th, 2017 at 10:20 am » Comments Off

When it comes to the Pirate Bay, it’s usually movie studios, music producers and software creators that get annoyed with the site — you know, copyright and all that. But in an interesting twist it is now users who find themselves irked by — and disappointed in — the most famous torrent site in the […]



Tech firm starts microchipping employees so they can buy potato chips

August 4th, 2017 at 9:56 am » Comments Off

Why hire robots when you can just turn your humans into robots?



Have we reached peak beer?

April 25th, 2017 at 1:06 pm » Comments Off

When craft brewers get together, we agree that this is the greatest time in history to be a beer drinker in America. In 1981, there were only 82 breweries in the United States, and our beer, fizzy and flavorless, was the laughingstock of the beer world. Today, America is home to over 5,300 small, innovative […]



How Japan can solve its huge sex problem

February 21st, 2017 at 11:44 am » Comments Off

It’s the kind of stat you might casually tell a friend at a bar: For the last six years, Japan has sold more adult diapers than baby diapers. But Japan’s fertility problems are far more grave than toilet-related trivia. Over the last decade, Japan has seen its elderly population swell, new family-planning stall, and its economy shrink because of persistently low […]



This is how the U.S. Patent Office screwed up

June 30th, 2016 at 10:26 am » Comments Off

What was once a haven for innovation, the U.S. Patent and Trademark Office is now rocked by the velocity of technological change and roiled by “patent trolls.” Could it be that the biggest impediment that innovators now face is the very system that was created to protect them?



Pharmeceutical companies need to change their business strategies to keep up in the digital age

May 7th, 2016 at 1:03 pm » Comments Off

High drug prices are restricting people who need access to potentially life saving medications, from getting what they need. In the U.S. when government authorized patents expire, pharmaceutical companies rush to buy the patents and raise the prices of drugs by 6,000 percent. Martin Shkreli, at a conference, said he didn’t go far enough when raising […]



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