Impact Lab


Subscribe Now to Our Free Email Newsletter

» Currently browsing: Advertising


Impulse-Buying: How technology is making it easier than ever to spend money

December 2nd, 2018 at 5:03 am » Comments Off

As household debt rises, so too are online innovations that aim to turn your wants and needs into stuff with minimal interruption. So how can we bring mindfulness back to buyer psychology? This year, Slide 101 of Mary Meeker’s annual Internet Trends Report has a simple message: “Making Ends Meet = Difficult.” The bad news […]



Microsoft’s CTO lays out the 2 tech trends he believes will change the world: ‘People haven’t wrapped their heads around this yet’

December 1st, 2018 at 11:44 am » Comments Off

Microsoft’s chief technology officer, Kevin Scott, sees two big things coming down the pipeline in the tech industry, he told Business Insider. The first is an explosion of cheap, powerful silicon processors coming in the next five to eight years, leading to every device, everywhere, getting a microprocessor capable of running advanced artificial intelligence. The […]



Here’s how much it costs to advertise in TV’s biggest shows

November 30th, 2018 at 4:18 am » Comments Off

The cost of a commercial in some of the biggest shows on TV is getting lower. Out of the 66 returning series on the big four broadcast networks and The CW, 41 saw the cost for a 30-second ad decrease in the 2018-19 season, according to Ad Age’s annual pricing survey of media agencies. Only […]



Video swells to 25% of US digital ad spending

October 18th, 2018 at 2:47 am » Comments Off

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending. Media strategy is mobile strategy and the brands that thrive understand […]



Cost per like is the new cost per wear

October 17th, 2018 at 2:51 am » Comments Off

Twenty-four hours before leaving for a weekend trip to Miami, I went into a panic. I needed new swimsuits. New shorts. New tops. New sandals. I speed-shopped through H&M, Aritzia, and Zara, recklessly swiping my card, as if I were on my own version of Supermarket Sweep. I wasn’t preoccupied by where to go, what […]



Billboards — yes, billboards — are having a heyday in a digital world

October 17th, 2018 at 2:07 am » Comments Off

It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday.



The next industry to be disrupted by technology: real estate

October 9th, 2018 at 10:59 am » Comments Off

Eric Wu, founder and chief executive of Opendoor, a startup company that flips homes, at its San Francisco headquarters. Many venture capitalists have homed in on real estate as a big opportunity for tech startups because parts of the industry — like pricing, mortgages and building management — have been slow to adopt software that […]



The rise of strategic narrative in marketing

April 2nd, 2018 at 10:00 am » Comments Off

It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]



LeBron James will star in the first big ad push for self-driving cars

October 20th, 2017 at 10:28 am » Comments Off

LeBron James will star in an Intelcommercial showing off the company’s self-driving-car technology, marking the first big ad push for driverless vehicles.



It takes just $1000 to track someone’s location with mobile ads

October 19th, 2017 at 10:00 am » Comments Off

When you consider the nagging privacy risks of online advertising, you may find comfort in the thought of a vast, abstract company like Pepsi or Nike viewing you as just one data point among millions. What, after all, do you have to hide from Pepsi? And why should that corporate megalith care about your secrets out of […]



Colony square3