It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]
» Currently browsing: Advertising
LeBron James will star in an Intelcommercial showing off the company’s self-driving-car technology, marking the first big ad push for driverless vehicles.
When you consider the nagging privacy risks of online advertising, you may find comfort in the thought of a vast, abstract company like Pepsi or Nike viewing you as just one data point among millions. What, after all, do you have to hide from Pepsi? And why should that corporate megalith care about your secrets out of […]
Forget pricey lawyer fees! This free legal chatbot can answer at least 1,000 of your questions.
How you stay informed on what’s happening in the world probably depends on your age.
Clothing manufacturing has always been a labor intensive industry with the advantage going to the country with the lowest cost labor. Automated sewing factories with SoftWear machines could change all that.
Iconic mall-based department chains, like Sears and JC Penney, are announcing hundreds of store closures in 2017. More chains are expected to announce shutdowns over the next decade. Experts say the shuttered locations could turn into other businesses that benefit from the large square footage, like fitness centers, churches, offices, public libraries, movie theaters, and medical clinics.
It’s expected that almost half of Generation Z, the generation following Millennials, will connect online up to 10 hours per day, and one-third will spend at least one of those 10 hours watching video. It’s no surprise then that the most-used app by Gen Z is YouTube, followed by the three other biggest social video […]
Who are today’s up-and-coming entrepreneurs? That answer is very different than it was 20 years ago. Most new entrepreneurs are still white and male, but the U.S. entrepreneurial population is becoming much more diverse in terms of age, race and region. Cities in the southern half of the U.S., such as Los Angeles, Miami and Austin, […]
Until very recently, consensus opinion has viewed electric cars as at best a niche market and at worst a passing fad. That’s changing as production and sales take off.