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Video swells to 25% of US digital ad spending

October 18th, 2018 at 2:47 am » Comments Off

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending. Media strategy is mobile strategy and the brands that thrive understand […]



Cost per like is the new cost per wear

October 17th, 2018 at 2:51 am » Comments Off

Twenty-four hours before leaving for a weekend trip to Miami, I went into a panic. I needed new swimsuits. New shorts. New tops. New sandals. I speed-shopped through H&M, Aritzia, and Zara, recklessly swiping my card, as if I were on my own version of Supermarket Sweep. I wasn’t preoccupied by where to go, what […]



Billboards — yes, billboards — are having a heyday in a digital world

October 17th, 2018 at 2:07 am » Comments Off

It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday.



The next industry to be disrupted by technology: real estate

October 9th, 2018 at 10:59 am » Comments Off

Eric Wu, founder and chief executive of Opendoor, a startup company that flips homes, at its San Francisco headquarters. Many venture capitalists have homed in on real estate as a big opportunity for tech startups because parts of the industry — like pricing, mortgages and building management — have been slow to adopt software that […]



The rise of strategic narrative in marketing

April 2nd, 2018 at 10:00 am » Comments Off

It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]



LeBron James will star in the first big ad push for self-driving cars

October 20th, 2017 at 10:28 am » Comments Off

LeBron James will star in an Intelcommercial showing off the company’s self-driving-car technology, marking the first big ad push for driverless vehicles.



It takes just $1000 to track someone’s location with mobile ads

October 19th, 2017 at 10:00 am » Comments Off

When you consider the nagging privacy risks of online advertising, you may find comfort in the thought of a vast, abstract company like Pepsi or Nike viewing you as just one data point among millions. What, after all, do you have to hide from Pepsi? And why should that corporate megalith care about your secrets out of […]



Free robot lawyer can now help you with 1,000 different legal scenarios

July 28th, 2017 at 10:41 am » Comments Off

Forget pricey lawyer fees! This free legal chatbot can answer at least 1,000 of your questions.



The difference between how millennials and baby boomers consume news, in one chart

June 27th, 2017 at 2:58 am » Comments Off

How you stay informed on what’s happening in the world probably depends on your age.



SoftWear Automation introduces Sewbots

June 15th, 2017 at 5:26 am » Comments Off

  Clothing manufacturing has always been a labor intensive industry with the advantage going to the country with the lowest cost labor. Automated sewing factories with SoftWear machines could change all that.



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