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Today’s influencer economy can be explained by a 19th century economic theory

March 7th, 2019 at 12:38 pm » Comments Off

At the end of the 19th century, American economist and sociologist Thorstein Veblen said that people take their cues about what to consume from the social class immediately above their own. They want things just beyond their reach. A new paper in the journal Communication, Culture and Critique shows how this theory explains some dynamics […]



3 reasons why brand storytelling is the future of marketing

February 7th, 2019 at 12:55 pm » Comments Off

When creating your marketing strategy, don’t forget about the bigger story: what makes you human? In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, businesses can no longer afford […]



Inclusive fashion is the future of runways and retail

February 6th, 2019 at 1:04 pm » Comments Off

Thin, white, young, stereotypically “feminine” or “masculine”—those are some of the characteristics that traditionally defined who the fashion industry prioritized. That’s starting to change. Fashion is under mounting pressure to cater to all customers, as tech-empowered shoppers wield more influence over brands and new upstart labels, willing to serve the shoppers established brands have ignored, […]



Pew: 74% of users don’t know Facebook records their ad preferences

January 24th, 2019 at 12:38 pm » Comments Off

Facebook has been in the news quite a bit for its ad targeting over the past year, most notably with reports that the now-defunct Cambridge Analytica used improperly obtained data to develop “personality” profiles on U.S. voters and target ads toward them during the 2016 U.S. presidential election. But many users are still unaware what […]



The digital marketing trends of 2019 you can’t ignore

December 20th, 2018 at 11:37 am » Comments Off

While you may think that advanced digital marketing tactics are only reserved for the “big guys,” think again. Regardless of the size of your business you, too, can use sophisticated features like automating processes, pixel tracking and analyzing data. Not only do these strategies help you stay ahead of the game, you can use them […]



are certificates more valuable than college degrees?