This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending. Media strategy is mobile strategy and the brands that thrive understand […]
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Twenty-four hours before leaving for a weekend trip to Miami, I went into a panic. I needed new swimsuits. New shorts. New tops. New sandals. I speed-shopped through H&M, Aritzia, and Zara, recklessly swiping my card, as if I were on my own version of Supermarket Sweep. I wasn’t preoccupied by where to go, what […]
It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday.
Eric Wu, founder and chief executive of Opendoor, a startup company that flips homes, at its San Francisco headquarters. Many venture capitalists have homed in on real estate as a big opportunity for tech startups because parts of the industry — like pricing, mortgages and building management — have been slow to adopt software that […]
It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]
LeBron James will star in an Intelcommercial showing off the company’s self-driving-car technology, marking the first big ad push for driverless vehicles.
When you consider the nagging privacy risks of online advertising, you may find comfort in the thought of a vast, abstract company like Pepsi or Nike viewing you as just one data point among millions. What, after all, do you have to hide from Pepsi? And why should that corporate megalith care about your secrets out of […]
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How you stay informed on what’s happening in the world probably depends on your age.
Clothing manufacturing has always been a labor intensive industry with the advantage going to the country with the lowest cost labor. Automated sewing factories with SoftWear machines could change all that.