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3 reasons why brand storytelling is the future of marketing

February 7th, 2019 at 12:55 pm » Comments Off

When creating your marketing strategy, don’t forget about the bigger story: what makes you human? In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, businesses can no longer afford […]



Inclusive fashion is the future of runways and retail

February 6th, 2019 at 1:04 pm » Comments Off

Thin, white, young, stereotypically “feminine” or “masculine”—those are some of the characteristics that traditionally defined who the fashion industry prioritized. That’s starting to change. Fashion is under mounting pressure to cater to all customers, as tech-empowered shoppers wield more influence over brands and new upstart labels, willing to serve the shoppers established brands have ignored, […]



Pew: 74% of users don’t know Facebook records their ad preferences

January 24th, 2019 at 12:38 pm » Comments Off

Facebook has been in the news quite a bit for its ad targeting over the past year, most notably with reports that the now-defunct Cambridge Analytica used improperly obtained data to develop “personality” profiles on U.S. voters and target ads toward them during the 2016 U.S. presidential election. But many users are still unaware what […]



The digital marketing trends of 2019 you can’t ignore

December 20th, 2018 at 11:37 am » Comments Off

While you may think that advanced digital marketing tactics are only reserved for the “big guys,” think again. Regardless of the size of your business you, too, can use sophisticated features like automating processes, pixel tracking and analyzing data. Not only do these strategies help you stay ahead of the game, you can use them […]



Impulse-Buying: How technology is making it easier than ever to spend money

December 2nd, 2018 at 5:03 am » Comments Off

As household debt rises, so too are online innovations that aim to turn your wants and needs into stuff with minimal interruption. So how can we bring mindfulness back to buyer psychology? This year, Slide 101 of Mary Meeker’s annual Internet Trends Report has a simple message: “Making Ends Meet = Difficult.” The bad news […]



Microsoft’s CTO lays out the 2 tech trends he believes will change the world: ‘People haven’t wrapped their heads around this yet’

December 1st, 2018 at 11:44 am » Comments Off

Microsoft’s chief technology officer, Kevin Scott, sees two big things coming down the pipeline in the tech industry, he told Business Insider. The first is an explosion of cheap, powerful silicon processors coming in the next five to eight years, leading to every device, everywhere, getting a microprocessor capable of running advanced artificial intelligence. The […]



Here’s how much it costs to advertise in TV’s biggest shows

November 30th, 2018 at 4:18 am » Comments Off

The cost of a commercial in some of the biggest shows on TV is getting lower. Out of the 66 returning series on the big four broadcast networks and The CW, 41 saw the cost for a 30-second ad decrease in the 2018-19 season, according to Ad Age’s annual pricing survey of media agencies. Only […]



Video swells to 25% of US digital ad spending

October 18th, 2018 at 2:47 am » Comments Off

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending. Media strategy is mobile strategy and the brands that thrive understand […]



Cost per like is the new cost per wear

October 17th, 2018 at 2:51 am » Comments Off

Twenty-four hours before leaving for a weekend trip to Miami, I went into a panic. I needed new swimsuits. New shorts. New tops. New sandals. I speed-shopped through H&M, Aritzia, and Zara, recklessly swiping my card, as if I were on my own version of Supermarket Sweep. I wasn’t preoccupied by where to go, what […]



Billboards — yes, billboards — are having a heyday in a digital world

October 17th, 2018 at 2:07 am » Comments Off

It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday.



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