Arconic (NYSE: ARNC), a global technology, engineering and advanced manufacturing company, launched a global campaign about the next world-changing innovations in the sky, on the road and in our cities–and how Arconic might help bring those technologies to life.
Centerpiece of the ad campaign is a live-action re-imagining of the world of The Jetsons, the animated television series from Hanna-Barbera that premiered in 1962, and which was set then-100 years in the future, in 2062. The spot, directed by noted filmmaker Justin Lin (Star Trek Beyond, The Fast and the Furious: Tokyo Drift, Fast Five, Fast and Furious 6), shows a future with flying cars, two-mile-high buildings, and new kinds of spacecraft, airplanes and cars, all enabled by Arconic technology.
“I was excited to help re-envision the future with The Jetsons, an iconic animated series that was a memorable part of my childhood,” said Lin, explaining his involvement in the video. “Like this project, The Jetsons was about the technology that would shape our future. To honor that legacy, while grounding it in reality–that’s something I wanted to explore.”
In this newly-imagined world inspired by The Jetsons, also set in 2062, Arconic’s George [Jetson] is a senior engineer at Arconic; Jane is its chief innovation officer; Judy is studying architecture in Paris and Elroy attends school at Little Dipper Elementary.
The future depicted in the piece was informed by Arconic’s own engineers and technologists, and some of the world’s leading futurists: Thomas Frey, founder of DaVinci Institute and former engineer with IBM; TED speaker and author of “A History of the Future in 100 Objects” Adrian Hon; co-founder of Wired magazine Kevin Kelly; and Anne Lise Kjaer, founder of trend forecasting agency Kjaer Global.
Lin directed via production house Bullitt for agency The&Partnership.