Many people believe that you should only learn programming if you’re wanting to pursue a career as a programmer. They’re wrong. Coding skills can come in handy in a range of roles—making you a more competitive candidate. Here are eight jobs that are easier to secure if you know how to code.
NOTE: Visit DaVinci Coders to see which course is best for you to begin your career in coding.
1. Technical writer
Technical writers do exactly what it sounds like: they write about technical topics. Their work can take the form of product or service documentation, instruction manuals, online knowledge bases, educational tutorials, and so forth.
Technical writers who know how to code are valuable because, unlike many writers, they have personal experience working with technology. They understand it in a way that’s not just theoretical, so they can write about it in a way that’s clearer and more accessible.
Top companies, like Google are hiring technical writers all the time. And they can be paid more handsomely than other writing professionals, with salaries often double what a copywriter might make.
2. Instructional designer
Similar to a technical writer, instructional designers create content. While the role can vary from company to company, it generally consists of developing instructional materials. This encompasses multiple parts of the process—from analyzing the learner’s needs and goals to outlining the curriculum to writing the lessons.
In addition, many instructional designers also have to build the curriculum, which can involve writing programs to grade online quizzes, accept homework, and the like. In these instances, having programming know-how comes in handy.
3. User experience (UX) designer
UX design is all about increasing user satisfaction by ensuring that a product is easy and enjoyable to use. Responsibilities usually include conducting user research, building product wireframes and making iterations based on feedback.
More than that, UX designers usually work alongside product, design and engineering teams, so communicating with others is a must. This is easier when you understand what they do!
4. Product manager
Product managers, usually found in technology companies, are a communication conduit between high-up executives and on-the-ground development/implementation teams. Oftentimes product managers are referred to as the “product CEO” because they lead cross-functional teams that are building the product.
Knowing how to code can help you communicate with the engineering and design teams, better explaining goals for the product and features to be added. Coding skills can also help you understand technology limitations, so you’re better equipped to set realistic timelines.
Depending on the company, product managers may also be responsible for market research and analytics.
5. Content marketer
Content marketing involves strategically creating and distributing various types of content in order to increase a company’s profits. Basically, it’s using content—like blog posts, infographics, videos, and even podcasts—as a way to attract customers.
Oftentimes companies hiring content marketers want people familiar with the following digital skills: HTML (for formatting blog posts), SEO best practices, Adobe products like Photoshop or Illustrator and Software like MS Office Suite, Google Drive, HubSpot, Marketo, CMS (WordPress, Drupal).
You don’t have to become a master programmer, but knowing basic HTML and CMS basics can make you a more standout candidate in the field of content marketing.
6. Digital marketing analyst
Unlike content marketers, digital marketing analysts make sense of the numbers in the marketing landscape of their company. They collect, analyze and summarize data from sources like the company website, social media and email, relying on a variety of web analytics tools like Google Analytics, Kissmetrics, Heap, Mixpanel, and others.
From there, digital marketing analysts derive insights from the data and figure out how existing trends can be used to improve user experience, grow the company’s audience and ultimately result in more customers.
7. Growth hacker
Like content marketers and digital marketing analysts, growth hackers fall under the marketing umbrella. Their area of expertise focuses on increasing the user base of a product or service.
Growth hacking involves rapid experimentation across marketing channels to determine which methods are most effective and efficient. Essentially, growth hackers are marketers, engineers and product managers rolled into one, with a single focus on engaging with new customers.
Because it’s a hybrid role, coding comes in handy for growth hackers if they need to quickly create a new landing page, build out other customer acquisition tools, run A/B tests, and perform other technical marketing tasks.
8. Customer support
The role of a customer support specialist can vary from company to company depending on what their product/service may be. However, it generally involves assisting customers in installing, troubleshooting, or upgrading a product.
Especially if you’re working in customer service for software or online services, like a SaaS product, coding know-how will help you understand all the various use cases of the product and solve the issue more efficiently. Having a broad knowledge of the overall technology landscape can also help one be a better customer support specialist.
Coding is useful in a range of roles, from content creation to design and even management. Plus, it illustrates that you’re a flexible employee who’s not just a “one-trick pony.” Ultimately, adding simple coding skills to your resume or LinkedIn will make you stand out more to recruiters and hiring managers across industries.
NOTE: DaVinci Coders offers the latest and most in-demand programming languages that the tech industry is currently hiring for.