One of the country’s biggest cable companies, Cox Communications, released a manifesto against cord cutting. Within that was an interesting statistic about how many people are actually watching live TV.
The company says that its research arm, Cox Consumer Insights, “discovered that only 28% of consumers watch live TV.” Cox attributes this to the “growing popularity of Hulu Plus,” but also says that 53% of the time-shifted TV — people watching content that isn’t live — was from DVR and on-demand offerings.
The company also took the time to share some pretty cringe-worthy takedowns of cord cutting, as Exstreamist’s Rob Toledo first pointed out. Here’s one particularly good chunk:
So, does the technology behind increasingly popular video streaming services—think both Amazon Prime Instant Video access and its Fire Sticks—actually make cutting the proverbial cable cord cheaper or easier than all-in-one telecom services? Not really.
But maybe the most amusing part of the post is when Cox gets tied up a bit in logical knots by trying to criticize cord cutting’s reliance on the internet — which Cox itself also provides:
We hate to say it, but it sometimes happens: your WiFi signal drops or your Internet temporarily cuts out. Internet-free hours can be stressful, but we think they can be quelled by a little channel surfing.
Cox makes problems for you, and then solves them. Unless you cut the cord.