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December 14th, 2015 at 10:00 am

Only 28% of consumers actually watch live TV

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One of the country’s biggest cable companies, Cox Communications, released a manifesto against cord cutting. Within that was an interesting statistic about how many people are actually watching live TV.

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The company says that its research arm, Cox Consumer Insights, “discovered that only 28% of consumers watch live TV.” Cox attributes this to the “growing popularity of Hulu Plus,” but also says that 53% of the time-shifted TV — people watching content that isn’t live — was from DVR and on-demand offerings.

The company also took the time to share some pretty cringe-worthy takedowns of cord cutting, as Exstreamist’s Rob Toledo first pointed out. Here’s one particularly good chunk:

So, does the technology behind increasingly popular video streaming services—think both Amazon Prime Instant Video access and its Fire Sticks—actually make cutting the proverbial cable cord cheaper or easier than all-in-one telecom services? Not really.

But maybe the most amusing part of the post is when Cox gets tied up a bit in logical knots by trying to criticize cord cutting’s reliance on the internet — which Cox itself also provides:

We hate to say it, but it sometimes happens: your WiFi signal drops or your Internet temporarily cuts out. Internet-free hours can be stressful, but we think they can be quelled by a little channel surfing.

Cox makes problems for you, and then solves them. Unless you cut the cord.

Image Credit: Fabrice Florin
Article via businessinsider.com

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