Impact Lab


Subscribe Now to Our Free Email Newsletter
July 21st, 2015 at 6:37 pm

Yahoo: The number of mobile ‘addicts’ up 60% in the last year

071515-cotd

Are you constantly checking your smartphone?  Are you opening apps on it more than 60 times a day?  If so, you are not alone.  Right now throughout the world there are more than 280 million of these so-called “mobile addicts”, according to recently shared statistics by Flurry, an app analytics company that Yahoo bought last year.  

IL-Header-Communicating-with-the-Future

That’s up almost 60% from last year, making the fastest growing category of mobile users.

The apps driving these addicts are mostly social media and messaging apps — mobile addicts use them more than 5x as often as the average user. One might expect that this would lead Yahoo to double down in these categories with apps like Yahoo Messenger, although the company didn’t announce anything like that today.

Yahoo CEO Marissa Mayer has frequently talked about the company’s mission of catering to smartphone users’ “daily habits.” To judge by the Flurry data, these habits can be pretty serious for many smartphone users.

Read more here.

Image and article via Business Insider

IL-Header-Communicating-with-the-Future

Comments are closed.

colony square8