Watching TV and listening to the radio are the top two digital activities in the average American adult’s day.
Fifty-eight percent of American adults own smartphones. Pair that with the fact that digital culture permeates almost every aspect of our lives, and we can already assume the average person spends a lot of time with gadgets.
According to a new cross-platform report from Nielsen, our suspicions are confirmed: The average American adult spends 11 hours per day with electronic media. That includes the age-old activities of watching TV and listening to the radio — which, surprisingly, are the top two digital activities in the average American adult’s day.
Following live TV and radio, Americans spend their digital time with smartphones, Internet (on a PC) and timeshifted TV (e.g., DVR). The following chart, created by Statista, breaks down each activity by hours and minutes.
Photo credit: Daily Mail