The toy industry has become stagnant due to the competition from digital games, Lego is among the companies looking at 3D printing as a potential fix. The Danish plastic brick manufacturer told The Financial Times that it is considering “what potential opportunities there are for consumers.” Legos are very easy to print on home 3D printers (in fact, some people are already printing them).
3D printing also opens up the opportunity for highly customized shapes, which could expand what people are able to make. But Lego isn’t considering 3D printing bricks itself; it’s more about printing them efficiently, and currently prints about 2,000 bricks a second.
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