Impact Lab


Subscribe Now to Our Free Email Newsletter
December 1st, 2013 at 8:14 am

Xiaomi sells 150,000 smartphones on WeChat in less than 10 minutes

Xiaomi, a Chinese smartphone manufacturer, has just sold 150,000 units of its latest flagship device, the Mi-3, in under 10 minutes – using only a chat app: Tencent-owned WeChat.

 

IL-Header-Communicating-with-the-Future

 

The company announced that the Mi-3 sold out in 9 minutes 55 seconds on WeChat, via its Sina Weibo official account. This partnership between Xiaomi and WeChat proves that WeChat has much potential to be an e-commerce platform — after all the entire process, from reserving the device to purchasing it, took place within the messaging app.

As of the third quarter this year, WeChat has 272 million monthly active users.

Last month, Xiaomi unveiled its latest flagship device, the Mi-3. The first batch of 100,000 Mi-3 phones were snapped up in 86 seconds flat.

Photo credit: Tech In Asia

Via The Next Web

IL-Header-Communicating-with-the-Future

Comments are closed.

Coworking 6