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June 11th, 2013 at 9:20 am

The psychology of color and branding

Colors affect our moods, feelings, even our behaviors.

Different colors evoke different emotions in all of us, and marketers have been taking advantage of this for years.  But which colors spur which emotions?  (Infographic)

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Perhaps most notably, it is said that red stimulates the appetite. That’s why the color is so prevalent with national food chains like McDonald’s, Pizza Hut, KFC, Wendy’s, Popeye’s and Chipotle.

Blue, meanwhile, is the color most preferred by men, and corporations often use it because it is thought to be productive and not invasive.

These and other color-related insights can be found in this infographic from CertaPro Painters:

Photo credit: Bubblews

Via Entrepreneur

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