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May 17th, 2013 at 8:30 am

The end of the future and the rise of the present


Douglas Rushkoff is a “presentist,” not a futurist.  Rushkoff explains in the video that it means that he no longer is concerned with the future, because the future is merely a construct of a certain, linear way of viewing time. He argues, that the model in his book Present Shock, is no longer operable in a digital age when everything–emails, tweets, TV shows, finance–happens instantly.



That change can be shocking and overwhelming: the feeling that we’re all overloaded by alerts from our phones and the infinity of choice of movies on Netflix. Rushkoff says that’s a real concern, but that–if you can overcome the always-on mentality–an embrace of the present can drastically change everything from global financial markets to how you interact with your boss.

Via Fast Company


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