The Chrysler Group LLC aired a very photographic commercial during the 2013 Super Bowl. This was their second during the Super Bowl, called “Farmer,” and it was for the Auburn Hills-based automaker’s Ram truck brand.
The ad, according to Chrysler, was inspired by the “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as an anthem in grassroots videos created by farm families over the past three decades.
Ram commissioned 10 noted photographers including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markusto document American farm life, yielding a beautiful and comprehensive catalog of farming images.
The first Chrysler ad featured Oprah Winfrey reading a heartfelt letter from the Jeep brand and the American people to the service men and women of the six branches of the armed forces.
Both ads, like Chrysler’s ads the past two years, had little emphasis on the vehicles or automaker.
Chrysler CEO and Chairman Sergio Marchionne said both ads express the automaker’s “commitment to America and to helping build a better future for this great country.”
“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience and the determination that form an integral part of the American character,” he said in a statement.
The Jeep ad introduced the brand’s “Operation SAFE Return” (OSR), which aims to “galvanize community support for service members and their families worldwide.”
Chrysler’s Super Bowl ads the past two years featured Clint Eastwood in the 2012 “It’s Halftime in America” ad and Eminem in the 2011 “Born on Fire” commercial, which debuted Chrysler’s “Imported from Detroit” campaign.
Via M Live