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DaVinci Coders
January 31st, 2013 at 10:53 am

Facebook generated 2 cents per user last month in income

Facebook made two pennies per user per month.

A billion people offer their two cents every month to Facebook, literally.  That’s about how much income Facebook generated per user each month over the last quarter.

 

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Add it all up and the company made just $64 million on revenue of $1.59 billion. That means the company is generating about half a buck a month of revenue per user, and just $0.02 a month in income. Facebook says that a run-up in R&D hurt their profitability for the quarter.

Nonetheless, compared with the other tech giants (save Amazon, which has its own profitability problems), Facebook is not much of a money machine. It isn’t even within an order of magnitude of old-school companies like Microsoft or Oracle, let alone Apple.

But hey, it’s young. And detailed data on all of our lives has got to be worth something, right? Right? And the good news is that for the full year 2012, Facebook generated $13.58 in revenue per user in its most developed markets, the US and Canada. That’s up more than $2 over 2011 and $4 over 2010.

Update: Facebook would also probably like me to note that if you don’t follow the GAAP method and use Facebook’s own accounting, they made $426 million for the quarter, which is considerably more money than $64 million. Then again, there’s a reason they’re called Generally Accepted Accounting Principles.

Photo credit: Bloomberg Business Week

Via The Atlantic

 

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