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DaVinci Coders
January 15th, 2013 at 11:02 am

Social media is spoiling the Super Bowl ad surprises

Super Bowl ad surprises ruined by social media.

There is a growing feeling that marketers’ use of social media is ruining the surprise of Super Bowl ads. Last Super Bowl, just one memorable ad bucked this trend last Super Bowl–Chrysler’s offering with Clint Eastwood–while other firms such as Honda made similar versions available on YouTube and Facebook. General manager-brand marketing for Audi, Loren Angelo, reckons that, with just 24-48 hours’ worth of Internet chatter about the Super Bowl, the reveal is worth everything, allowing an advertiser to have “a much longer conversation with consumers.”

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Last week, CBS announced that all the spots, priced at over $3.5 million for a 30-second window, had sold out (although for the right price you could bump one of the existing brands out of their slots). And at its media day CBS also revealed some brands that are in–and some that are out.

What do you reckon? Should firms keep mum about their Super Bowl offerings, or are you in favor of the big reveal? Tweet us your replies to @DaVinciGroup. Alternatively, you might want to leave a comment–unless you feel you’d ruin the surprise for us!

Related: It will be interesting to see if this year’s Super Bowl breaks Twitter records again. Last year’s event did the business, at 12,000-plus tweets per second. But it will have two political events–Obama’s convention speech and the announcement of his second-term victory–to beat.

Photo credit: Investor Place

Via Fast Company

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