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February 1st, 2009 at 11:09 am

Rolex Time Sand

Rolex Time Sand 

 Rolex Time Sand is packed in 30 kg bags.

I guess it makes sense that if an hourglass were to have any chance of accurately providing some measure of time, the sand would have to be of a uniform size, consistency and texture. And if any company on Earth were qualified to produce a sand used for timekeeping, it would be Rolex. A single bag of Time Sand flowing through a standard hourglass is the equivalent of 30 days, and the pallets and pallets of sand you see below represent a generous estimation of an average human lifespan. (81 years)

(PICS)

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The pallets of Rolex Time Sand were part of an art installation created by Michael Marcovici who’s also known for an installation where he stacked 10 million $100 US bills on 12 pallets to visually represent what $1,000,000,000 looks like.

Rolex Time Sand

On the 18 pallets pictured there are 972 bags with a total weight of 29.160 kg. They last for 81 years – our generous estimation of an average lifetime.

Rolex Time Sand

This image pictures the artist’s lifetime already consumed: 39 years

Rolex Time Sand

 

Via Oh Gizmo!

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