Not your typical green machine
The final projects of the Transportation Design students at Turin-based IED (istituto Europeo di Design), developed in partnership with BMW with the goal of creating a car for 2015 interpreting the language evolution and the brand’s philosophy.
Initially, students’ concept work focused on individuating wishes, needs, tastes and life style of an individual (man or woman) meant to turn 35 years old in 2025.
As to shapes development, they were asked to find an inspiration source looking both into natural elements like the sun, the sea, the wind or the earth and in forms of expression such as music, painting or arts in general.
For the second phase of the project, young car designers had to use the project essence and formal language individuated in the previous stage to develop both the interior and exterior of an actual car suitable to fit in an hypothetical 2015 life context and able to generate emotions while also identifying the BMW profile.
The 35 students involved were subdivided into 18 teams, all coordinated by Fulvio Fantolino, Coordinator of the Transportation Design – car design Course and owner of F&F Design Studio.