Seth Godin: In my experience the single best way to become a marketer is to market. And since marketing isn’t expensive any longer (it takes more guts than money), there’s no need to work for Procter & Gamble. None. In the old days, you could argue that you needed to apprentice with an expert and that you needed access to millions (or billions) to spend. No longer.
" [I recently realized] that I want to be a marketer. So now with a resume that includes "Research Analyst" for an economics professor, "Finance Director" for a Nevada governor candidate, and a degree in physics from Harvard, I find myself applying for jobs in marketing. Ultimately, I would like to be VP of Product Development or perhaps CEO at a new company (I love bringing remarkable ideas to frutition), and I have suddenly realized marketing, not finance, is the way to go for me. And, as I search for jobs and try to find an entry point for my new found path, I have a few questions:
1. Where do I start? Most of what I read online seems to say I should have had a marketing internship in college. Can get an Assistant Brand Manager position with no experience?
2. Do you have company suggestions? Which companies get that some of the millions they are spending on TV ads could be better spent improving their products/services?
3. Which books should form the backbone of my marketing education?"