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DaVinci Coders
March 10th, 2007 at 10:45 am

Franco Harris Introduces the ‘Super Donut’

"I started my company, Super Foods, in 1990 with the goal of improving the doughnut," said Harris, who studied food service and administration at Penn State before joining the Pittsburgh Steelers in 1972. "Instead of demonizing the doughnut and eliminating it from our diet, why couldn’t we make one that gives you minerals, vitamins and protein?"

This week, I reached out for … a Drive-Thru Gourmet delicacy that is so spectacular, so life-altering that it can’t wait for the next Dining Guide.

I’m talking about doughnuts that are good for you!

And they’re made by former pro football star Franco Harris of the Pittsburgh Steelers.

Sports and doughnuts — life is good.

"I started my company, Super Foods, in 1990 with the goal of improving the doughnut," said Harris, who studied food service and administration at Penn State before joining the Pittsburgh Steelers in 1972. "Instead of demonizing the doughnut and eliminating it from our diet, why couldn’t we make one that gives you minerals, vitamins and protein?"

Each Super Donut packs 14 minerals, vitamins and protein, while delivering all the sugary sweetness, calories ‘n’ carbs, fabulous fat and greasy goodness we love in a doughnut.

Super Donuts have no artificial colors or flavors, no preservatives and no trans fat.

Each doughnut has seven grams of protein … and it still tastes like a gooey gob of heaven.

Does the sun still rise in the east?

Here’s the blueprint of a Super Donut: enriched flour, water, sugar, palm oil, cottonseed or canola oil, yeast, wheat protein, milk protein and a whole bunch of vitamins and minerals.

Total calories: 240. Fat grams: 13. Fiber: 1. Carbs: 24. Manufacturer’s suggested retail price: $2.99 for a box of six.

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So far, Super Donuts are available in the frozen-food aisle of supermarkets in Pittsburgh and other cities in western Pennsylvania. Harris plans to take his doughnuts nationwide.

But here’s the weird, and kind of wonderful, thing about Super Donuts. They’re available in school cafeterias in all 50 states, plus nursing homes, hospitals and health-care facilities across the country and at military bases around the world.

Our soldiers in Iraq have Super Donuts in the mess tent. If that doesn’t boost Army enlistment numbers, nothing will.

Plano ISD has Super Donuts in all its cafeterias. Harris has his eyes on getting them into Houston ISD and other area school systems.

"Our mission was first to make a doughnut that tastes like a doughnut," he said. "We’re not pretending that this isn’t a doughnut. It is. But it’s a doughnut that has nutritional value."

Here’s the tricky part. Harris says — right on the box, even — "Enjoy just ONE Super Donut a day!"

Good luck with that.

You’re supposed to let them thaw at room temperature or nuke them for 12 seconds in a microwave. Who can wait? I ate a couple of them frozen (I also eat Sara Lee pound cake right out of the freezer).

Super Donuts tasted like fully loaded and bloated doughnuts that have absolutely no nutrition and will make you a big, fat tub. That’s a high compliment.

I also ate a few all hot and sticky from the microwave. Those are dangerous. I could eat the whole box with no sweat.

"Don’t do that," Harris said. "People eat a dozen doughnuts and then blame the doughnuts. Eat just one."

If only he meant one dozen.

Via The Houston Chronicle

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    [...] that you could convert bad food into good food just by artificially injecting it with nutrients. Per Franco: Instead of demonizing the doughnut and eliminating it from our diet, why couldn’t we make one [...]

    The MVP Breakfast Scam « on November 5th, 2009

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