Ipifini’s Programmable Liquid Container
technology employs buttons on the container’s surface that release
additives (flavors, colorants, fragrances) into the liquid.
buttons allow for the consumer to choose variations of the liquid in
the container at the point of consumption. For example, a programmable
cola bottle with buttons for lemon, lime, vanilla, and cherry flavors
as well as a caffeine button allows for thirty-two potential choices of
soda. A programmable paint container with twenty pigment additive
buttons allows the consumer to choose from one million colors.
"Providing choice at the point of consumption creates tremendous
advantages for the consumers as well as the manufacturer," noted
co-inventor Glenn Wachler.
Ipifini founder Dr. Tod Woolf noted that "virtually everyone who has
seen our Programmable Liquid Container technology is fascinated and
excited by its usefulness and consumer appeal."
Consumer demand for variety within a product line has generated a
proliferation of products with different additives. Choice-Enabled
Packaging is applicable to any liquid product with multiple varieties.
This technology simplifies manufacturing, distribution, promotion and
sales by allowing a single container to replace a series of product
varieties. The technology also allows consumers to select their desired
variation at time of use.
Ipifini is licensing the technology to leading beverage, food, personal care, paint and pharmaceutical companies.