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October 18th, 2018 at 2:47 am

Video swells to 25% of US digital ad spending

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This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.

Media strategy is mobile strategy and the brands that thrive understand that creative and brand messaging must be designed to reach consumers in a mobile-first world. Advance your strategy with ten trends from Verve that point to a mobile future in which relevance, context, and measurability define the work we do.

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October 18th, 2018 at 1:11 am

Why you have (probably) already bought your last car

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Driverless taxis – the transport of the future?

I’m guessing you are scoffing in disbelief at the very suggestion of this article, but bear with me.

A growing number of tech analysts are predicting that in less than 20 years we’ll all have stopped owning cars, and, what’s more, the internal combustion engine will have been consigned to the dustbin of history.

Yes, it’s a big claim and you are right to be sceptical, but the argument that a unique convergence of new technology is poised to revolutionise personal transportation is more persuasive than you might think.

The central idea is pretty simple: Self-driving electric vehicles organised into an Uber-style network will be able to offer such cheap transport that you’ll very quickly – we’re talking perhaps a decade – decide you don’t need a car any more.

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October 17th, 2018 at 2:51 am

Cost per like is the new cost per wear

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Twenty-four hours before leaving for a weekend trip to Miami, I went into a panic. I needed new swimsuits. New shorts. New tops. New sandals. I speed-shopped through H&M, Aritzia, and Zara, recklessly swiping my card, as if I were on my own version of Supermarket Sweep. I wasn’t preoccupied by where to go, what to do, what to eat and drink when I landed. The first thing on my mind was, What am I going to wear? More specifically, What am I going to wear for Instagram?

It’s become my worst habit. I shop before every trip, whether I’m going abroad for a week or just a quick weekend escape. With the exciting prospect of fun activities, new locations backdrops, and Living My Best Life #content opportunities, my inner faux-influencer comes out. As frivolous as it feels, I have a lot of fun crafting the perfect ‘gram—from the pose to the outfit.

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October 17th, 2018 at 2:07 am

Billboards — yes, billboards — are having a heyday in a digital world

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It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do.

But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday.

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October 16th, 2018 at 10:47 am

Four-day work week to be made permanent after company finds ‘no downside’

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A four-day work week will be made permanent at a New Zealand company after a trial was so successful it found there was ‘no downside’. Staff reported better productivity, a better work-life balance and lower stress levels after working four eight-hour days a week for two months.

The trial at Perpetual Guardian – a financial services firm that manages trusts, wills and estates – involved almost 250 employees across 16 offices.

Staff reported a better work/life balance, having more energy and improved mental health (Picture: Getty)

They worked four days equalling 32 working hours instead of 40 across the week – but were still paid for five days.

Founder of the Auckland-based company, Andrew Barnes, said there was ‘no downside’ to the new system and that staff reported reaping the benefits of extra downtime.

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October 16th, 2018 at 10:26 am

The next big restaurant chain may not own any kitchens

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If investors at some of the biggest technology companies are right, the next big restaurant chain could have no kitchens of its own. Investors are pouring millions into the creation of a network of shared kitchens, storage facilities, and pickup counters that established chains and new food entrepreneurs can access to cut down on overhead and quickly spin up new concepts in fast food and casual dining. Powering all of this is a food delivery market that could grow from $35 billion to a $365 billion industry by 2030, according to a report from UBS’s research group, the “Evidence Lab”.

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October 16th, 2018 at 10:11 am

U.S. to allow cars without steering wheels

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Cars without steering wheels will be allowed under certain conditions, the U.S. National Highway Traffic Safety Administration (NHTSA) said today in an 80-page report.

The report gives guidelines, which are voluntary. Precise rules, which are binding, have yet to be spelled out. But the policy clearly is to cut rules whenever possible while reserving the right to tighten regulation if problems should emerge. “When regulation is needed, USDOT [U.S. Department of Transportation] will seek rules that are as non-prescriptive and performance-based as possible,” the report says.

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October 15th, 2018 at 12:03 pm

Great green hope: The big picture on legal marijuana

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The biggest unclaimed territory in the consumer discretionary universe is cannabis. Even though cannabis remains illegal under federal law, Americans spent $6 billion in 2017 on legal recreational and medical marijuana.

Why it matters: Americans may have spent a total of $50 billion on recreational cannabis last year, according to the best estimates. That leaves enormous room for the legal market to grow, even if cannabis consumption remains flat.

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October 15th, 2018 at 11:54 am

FinalStraw on’Shark Tank’: A look inside the first reusable straw

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FinalStraw is the world’s first collapsible, reusable straw. The product’s website boasts a mission to “reduce plastic straws use by giving you a convenient, collapsible, reusable alternative.”

The product comes in a small and keychain-friendly container that allows you to bring FinalStraw with you wherever you go. It is also available in five different colors: suck-ulent green, shark-butt grey, healthy coral, artic-melt blue, and sea tur-teal.

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October 15th, 2018 at 10:01 am

Da Vinci Speaker Series : Technological Unemployment

When you dig into the numbers it’s clear that a sizeable fraction of domestic job lost has been lost to automation. Four major research groups are projecting unemployment rates beyond those of the Great Depression within the next decade or two, and the pace of change is on an exponential acceleration curve.

While no doubt these changes will prove momentous, there are effective policies, projects, and technologies–some available even today and some close at hand–that can get us out of this crisis and into a much brighter future for all. We at the Society of Humane Future Visionaries propose a program for creating parts of that better future right now, starting with a movement embodying the humanitarian values that will incrementally get us there. We intend to deploy the wildly successful Silicon Valley industry disruption process as applied to society itself. In the short term, we are advocating more effective distributed democratic processes and a surprisingly feasible Market-Oriented Universal Basic Income implemented within local and world-wide communities of mutual support. Our longer-term goal is to build the first of many physical cities or city-states that fully embrace these evolving values, policies, and technologies to serve as living proof to the world that they work.

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